From a father-son garage to serving thousands of car owners across India
Back in 2016, my dad and I were running a small repair shop in Phoenix, Arizona. We fixed everything from Fords to Benzes, but there was one problem that kept coming up every single day: finding quality spare parts at fair prices.
Customers would come in needing a simple brake pad replacement, and we'd have to send them to three different dealers just to find something that wasn't counterfeit or overpriced. The frustration was real. Local auto parts stores were flooded with cheap knockoffs that wouldn't last six months, and authorized dealers charged prices that made people's jaws drop.
One evening, after a particularly rough day where we couldn't source a genuine air filter for a Chevy Malibu, Dad looked at me and said, "Someone needs to fix this mess." That someone turned out to be us.
We spent the next six months visiting OEM suppliers, building relationships, learning the supply chain inside out. We attended industry meets, sat through boring distributor presentations, and basically became students of the auto parts business. The goal was simple: create a place where people could buy genuine parts without the headache, without the markup, and without wondering if they're getting ripped off.
Here's the thing about American car owners—they take pride in their vehicles. A car isn't just transportation here; for many people, it's a statement of independence and freedom. People detail their cars on weekends, they know every modification they've made, they remember the exact mileage when they drove it off the lot. But when something breaks, they're stuck between overpriced dealerships and questionable aftermarket vendors.
We started AutoGenuine to be that middle ground. A place where you know exactly what you're getting. Where prices make sense. Where if your mechanic says you need new shock absorbers, you can order them yourself and save some cash without compromising on quality.
Our niche? We focus specifically on parts that people actually need to replace regularly. Not the fancy stuff, not the exotic imports—just solid, reliable components that keep American cars running on American roads. Brake systems that handle LA traffic. Air filters that cope with dusty Southwest conditions. Suspension parts tough enough for Midwest winters and potholes.
Seven years in, we've shipped parts to over 85,000 customers. We've made mistakes—sent wrong parts a few times, had delayed shipments during the pandemic, dealt with supplier issues. But we've also learned to own up to those mistakes fast and fix them faster.
We've learned that trust isn't built through flashy marketing. It comes from answering calls at 9 PM when someone's stuck with a broken car before a road trip. It comes from accepting returns without the third degree. It comes from actually stocking the parts we say we stock, not just listing them on a website and scrambling when orders come in.
These aren't just words on a wall—they're how we actually operate
We don't sell anything we wouldn't put on our own cars. Every part is verified, tested, and sourced from authorized suppliers. If it's on our site, it's genuine—period. No gray market stuff, no "OEM equivalent" nonsense.
We work on reasonable margins, not maximum profits. Our pricing philosophy is simple: charge what's fair, not what we can get away with. You'll find our prices competitive because we're not trying to fund a luxury lifestyle here.
If we don't have something in stock, we'll tell you exactly when we'll have it. If a part won't fit your car, we'll stop you from ordering it. If there's a delay, you'll know about it before you have to ask. Honesty isn't our policy—it's our default setting.
We get it—when your car's broken, you need parts yesterday. That's why we stock inventory locally, ship same-day when possible, and work with the fastest courier services. Your time matters, and we respect that.
We're not a faceless corporation. We're a team of car enthusiasts, mechanics, supply chain folks, and customer service reps who actually care about what we do. Dad still handles supplier relationships (nobody haggles like he does). I focus on operations and making sure things run smoothly. And we've got a crew of about 25 people who pick, pack, and ship your orders like they're sending parts to their own family.
Our warehouse guy, Ramesh, has been with us since day one. He can identify parts faster than our inventory system. Our customer service lead, Priya, knows more about compatibility issues than most mechanics. These are the people making sure you get the right part, on time, every time.
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